-
Viacom is Bullish on Digital Distribution Opportunities
Add Viacom to the list of established media companies benefiting from digital distribution. In its fiscal Q3 earnings call today, Viacom wouldn't break out specific digital distribution revenue but noted that it is "significant" and will contribute to "high single to low double-digit revenue growth per year for the foreseeable future." BTIG's Rich Greenfield estimated digital revenue in the quarter was $70 million, which Viacom executives didn't comment on. Viacom sees multiple drivers for digital growth: an increasing number of digital distributors, international expansion and strong demand for Viacom's content in particular, which skews younger and is geared to digital users.
Categories: Aggregators, Cable Networks
Topics: Viacom
-
VideoNuze Report Podcast #107 - CTAM/Nielsen Research - Aug 5, 2011
Daisy Whitney and I are pleased to present the 107th edition of the VideoNuze Report podcast, for August 5, 2011.
In this week's podcast, Daisy and I discuss research released earlier this week by CTAM and Nielsen which found, among other things, that 85% of video app users are watching the same or more regularly scheduled TV. In addition, the research found that around 75% of video app usage on mobile devices actually occurs in the home. Daisy and I talk about the implications of the research, and additional data points we've seen that reinforce its conclusions.
Click here to listen to the podcast (11 minutes, 13 seconds)
Click here for previous podcasts
The VideoNuze Report is available in iTunes...subscribe today!Categories: Podcasts
Topics: CTAM, Nielsen, Podcast
-
Chinese Video Site Tudou Sees Tough Timing With IPO
With the Dow down almost 400 points today, and investors running for cover from risk, Chinese video site Tudou is looking at some pretty tough timing for its IPO. In an updated SEC filing, Tudou has proposed selling 6 million American Depositary Shares for between $28-30 each, raising up to $180 million.
Categories: Deals & Financings, International
-
Hulu Pushes Further Into Originals With Morgan Spurlock's "A Day In the Life"
Hulu is partnering with director Morgan Spurlock ("Super Size Me") to exclusively distribute "A Day In the Life," a six-part documentary series in which each episode will follow one celebrity for a full day. The first episode, which debuts on August 17th, will focus on Virgin's Richard Branson. Episodes will roll out on subsequent Wednesdays on Hulu.com and Hulu Plus and will feature singer will.i.am, comedian Russell Peters, musician Girl Talk and others. Each episode is 22 minutes and will include ads. Spurlock provides more background in a video interview after the break.
Categories: Aggregators
Topics: Hulu, Morgan Spurlock, Netflix
-
Old Spice Nails It Again; Generates 22 Million Views for Last Week's Fabio "Challenge"
P&G's Old Spice is quickly becoming the poster child for branded entertainment success, as its latest campaign, featuring a challenge from "New Old Spice Guy Fabio" against Old Spice Guy Isaiah Mustafa generated 22 million views on YouTube last week according to YouTube Trends. In the challenge, dubbed "Mano a Mano En El Bano," viewers were asked to vote on a series of videos of Fabio and Mustafa (which Mustafa won).
Categories: Branded Entertainment
-
TV Guide Updates Watchlist App With Social Features and New Video Sources
TV Guide has updated its Watchlist app, further bolstering its position as a one-stop hub for TV viewers' to track and manage their digital entertainment interests. Watchlist continues to present a very simple UI where users can add programs about which they want viewing information from lists of choices or through searching by shows and now also by sports teams and celebrities.
In addition to the linear schedule, Watchlist provides info from 120 different online sources (Hulu, Netflix, etc.) and now also on-demand and DVD information (note Comcast is the first pay-TV operator to provide on-demand data, but others will follow). All of this makes Watchlist a destination to quickly scan what's on, when and where. Below is a simple Watchlist I created in minutes.
Categories: Video Search
Topics: TV Guide
-
Meredith and AlphaBird Partner For Branded Video Distribution
Meredith Video Studios, the branded entertainment division of magazine giant Meredith Corp. and AlphaBird, a click-to-play video syndicator, have partnered to distribute advertisers' branded video across the Meredith Video Network. Chase Norlin, AlphaBird's CEO explained that the company will become Meredith's branded video sales agent, and MVS will offer video production as part of packaged deals.
Categories: Branded Entertainment, Magazines, Syndicated Video Economy
-
85% of Video App Users Watching Same or More Scheduled TV: Study
For those fearing that video consumption through mobile and connected devices threatens to disrupt traditional linear TV viewership, a new study suggests it's not happening en masse, at least not yet. The study, fielded by Nielsen and the Cable & Telecommunications Association for Marketing (CTAM) indicates that 85% of video app users are watching the same or more regularly scheduled TV. There's no trend data however, so it's not clear how the amount compares to a year or two ago.
Further good news is that video apps appear to be adding value to TV programs and TV networks. As the below graphic shows, 46% of video app users report more engagement with the program/network, 35% report more visits to the program/network web site, and 37% report watching more associated programs or networks.
Categories:
VideoNuze Posts
Connect with VideoNuze
Exclusive News Roundup
- Roku Drives Up Revenue 15%, Turns in Surprise Profit in Solid Q2 Earnings Beat Variety
- Australia widens teen social media ban to YouTube, scraps exemption Reuters
- YouTube tells creators they can drop more F-bombs The Verge
- YouTube pulls ahead of ITV as second-most watched UK channel Financial Times
- WBD reveals new names for cable networks business, film studio The Desk
- 33% of US Internet Households Subscribe to a Direct-to-Consumer Sports Streaming Service TV Tech
